The new wave of younger customers has been challenging the paradigms of what is required of businesses when it comes to customer experience. Call them...

There are no positive customer outcomes without engaged employees who care. We often get caught up in measuring and analysing customer experiences through...

No business wants customers to leave, that’s common sense. But, in order to keep as many customers as possible, businesses need to know what customers...

What is customer feedback?

Customer feedback is information provided by customers about a business, after using their products or services, or about their...

Have you ever bought something from a company and the process just felt too difficult to buy it? Chances are that you’ve come across a business where the...

Using smart Net Promoter feedback allows you to segment feedback data into insights belonging separately to promoters, passives and detractors. This...

As we've seen in the previous blog on growth through Net Promoter Score, identifying your Promoters, Passives and Detractors is all about measurement and...

Net Promoter Score is a method designed to gauge a company’s overall customer satisfaction and willingness to recommend the product or service to their...

Mindset of the modern customer, global consumerism and the perpetual business growth drive have contributed to a overarching culture of buying things...

Sure, Net Promoter Score is a robust measure of a business’s customer experience and loyalty, as well as being a reasonably accurate predictor of future...