No business wants customers to leave, that’s common sense. But, in order to keep as many customers as possible, businesses need to know what customers...

What is customer feedback?

Customer feedback is information provided by customers about a business, after using their products or services, or about their...

Have you ever bought something from a company and the process just felt too difficult to buy it? Chances are that you’ve come across a business where the...

Using smart Net Promoter feedback allows you to segment feedback data into insights belonging separately to promoters, passives and detractors. This...

As we've seen in the previous blog on growth through Net Promoter Score, identifying your Promoters, Passives and Detractors is all about measurement and...

Net Promoter Score is a method designed to gauge a company’s overall customer satisfaction and willingness to recommend the product or service to their...

Mindset of the modern customer, global consumerism and the perpetual business growth drive have contributed to a overarching culture of buying things...

Sure, Net Promoter Score is a robust measure of a business’s customer experience and loyalty, as well as being a reasonably accurate predictor of future...

News about a California law firm taking Yelp to court over defamatory user reviews in the US broke this month highlighting ongoing pain some businesses...

We recently published a guide on ‘How to get the GOLD out of customer complaints’, which explored the reasons why complaints are of a huge benefit to your...