Net Promoter Score (NPS) is a useful tool to calculate customers’ satisfaction with a business - and, even better, there’s a strong correlation between a...

When it comes to appointment-based businesses, customer experience is just as (if not more) important than it is in any other business.

At a conference recently, I asked the audience to raise their hands if they knew what their business’s online reputation was right now. 

Converting casual shoppers into loyal, repeat customers is the holy grail of business success. Of course, it’s much easier said than done. So what can...

With minimal barriers to entry in today’s digital marketplace, competition is fierce. As a result, keeping your business ahead of the pack calls for...

Christmas is officially here, and like every year, I feel as though we’re all confused about how it got here so quickly. But whether you’re prepped for...

Few retail trends have risen to prominence this year, reshaping the way we sell, we buy and the way we think about entire B2C interactions. We are well in...

Customer expectations are high. The ability to search online for at least a handful of different options for most products and services has made it...

There’s never been a better time to be a consumer. In our digitally-connected world, it’s easy to compare products and services, and switching between...

As 2018 comes to a close we are all turning our attention to 2019. As with every year, we set our plans and goals for the year and most business have...