When it comes to appointment-based businesses, customer experience is just as (if not more) important than it is in any other business.

At a conference recently, I asked the audience to raise their hands if they knew what their business’s online reputation was right now. 

Businesses use data like Net Promoter Scores (NPS) to help calculate customer satisfaction - but can it be used as a reliable tool for measuring and...

Converting casual shoppers into loyal, repeat customers is the holy grail of business success. Of course, it’s much easier said than done. So what can...

While having happy customers 100% of the time might sound like business utopia, the reality is that complaints happen. Only a small group of customers...

With minimal barriers to entry in today’s digital marketplace, competition is fierce. As a result, keeping your business ahead of the pack calls for...

One thing is certain about us: we love a bargain. Especially after the madness of the December rush, we’re quick to get into stores and check out the...

With an abundance of international retailers accessible to anyone, customer experience has become increasingly important as a means to stand out from...

Christmas is officially here, and like every year, I feel as though we’re all confused about how it got here so quickly. But whether you’re prepped for...

Few retail trends have risen to prominence this year, reshaping the way we sell, we buy and the way we think about entire B2C interactions. We are well...