Today’s business landscape is like none before.Information is available at the touch of a button, and customer expectations are higher than ever. To...

Sales and losses are easy for businesses to measure because there are numbers to analyse and compare year to year. Improvements or declining...

What is customer feedback?

Customer feedback is information provided by customers about a business, after using their products or services, or about their...

They say history repeats itself. Even in today’s constant state of change, elements of this age-old saying continue to ring true, and at no time of year...

Times are changing. No longer is data something reserved for a select few—it’s become today’s language of business.

We’ve entered a new age of business. No longer does price or quality alone dictate a business’s success. Today’s deciding factor? Customer experience....

For decades, mystery shopping has been the industry-standard form of gathering customer feedback and customer-centric businesses have relied on it to get...

In the past, when you’ve wanted to know what your customers think, you would have generally gone straight to a market research team. They would have...

Fairly obviously, we’re big believers in the power of customer feedback. If you want to be truly customer-centric, then knowing what your customers...

Have you ever gone into a store or business and wished you could give feedback but just find it’s too hard? Giving it in person seems a bit daunting...