Everyone makes decisions based on instincts. And everyone makes decisions based on experience. But the truly effective businesses are the ones that make decisions based on cold, hard facts. The reality is “Fact beats opinion every time”.
We believe it comes down to customer accountability. If your business is fully focused on the customer, then it makes sense to seek out data about them, and, in particular, seek out their own feedback to discover what they want. That enables you to make decisions that are based on what truly matters – what your customers want and don’t want.
So how can using data from validated, instant feedback allow you to make better decisions?
It takes the mystery out of decision making
Asking for feedback and using it to gain insights and trends enables you to take the ‘gut feel’ out of your decision making. Instead of making decisions about staff based on anecdotal evidence, you can look at the times of day that the most positive or negative feedback is given and implement new staff training or rewards based on that.
Finding that certain trends keep popping up in your feedback? Easily see which ones are being mentioned most often and know exactly which to focus on first, allowing for continuous improvement of the business without trial and error.
"Asking for feedback and using it to gain insights and trends enables
you to take the 'gut feel' out of your decision making."
Bigger numbers means bigger value
Customer-centric businesses strive to understand customer experience everyday – technology has enabled businesses to do this. Instead of asking 30 customers multiple questions through market research as a one-off, you can ask every customer, every day to give feedback!
Traditional market research assumes one or two questions isn’t enough – but a high volume of validated, instant feedback asking the right questions means you’ll gain far more insights and trends. Additionally, more people are likely to participate when the effort is minimal, so you’ll get a better view of what more of your customers actually think.
In this world of technology, why ask only a small group of customers when you can ask them all!
Contact us to find our more.
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